The plus-size market has never been the same just like a regular market. It is exactly what people think of when they think of fashion, glamour, and trendy clothing styles. In addition to all this, it has always been difficult to find plus-sizes. People often think that plus size people have hardly allowed women the opportunity to look sexy, fun, or glamorous. With bright colored clothes, stripes, flowers, and fancy fabrics are considered banned and with the garments being loosely cut to disguise the form, plus-sized women have always been finding it difficult to capture their beauty and show it to the world.
On the other hand, there is also a problem related to what is termed as “real” fashion. This term has promoted a stereotypical image of women who didn’t resemble with the vast majority of plus sizes. People refer that size 10 models look great on a fashion catwalk and billboards, but they portray the image of a woman that doesn’t really exist. In fact, statistics have even showed that the size sold most frequently is not size 10, but rather size 14 or somewhat 18.
First of all, plus sizes goes beyond size 18. Currently, the average American woman wears a size of about 16 or 18. Therefore, referring to these sizes we can say that “plus size” is no longer current. For a brand to be plus size it means they would serve to the needs of customers who are a size 24 or more then that.
Another fact which is attached to the plus-size issue is the discrimination that they face while shopping. This discrimination basically comes with the term “plus” itself. This discrimination has been reinforced by the shopping experiences, the various commercials and also the marketing materials provided by many of the brands.
It is therefore important to feature the people of every size and shape on various websites and marketing materials out there. In this way, each and every customer will feel represented and no one will feel that a discrimination is done to them on the basis of shape and size of their body.